Weibo Social Marketing Plan
Super Fans Focus is a premium marketing service launched on Weibo, the Chinese counterpart to Twitter. It empowers advertisers to reach Weibo's massive, high-quality user base, tapping into its 431 million Monthly Active Users (MAUs) and 190 million Daily Active Users (DAUs) to deliver highly efficient advertising results.
Leveraging Weibo's vast user data, Super Fans Focus enables businesses to broadcast their messages extensively to both existing followers and potential followers. The service precisely targets audiences by analyzing user attributes and social connections.
Weibo "Super Fans Focus" Display Mechanism
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Placement Priority
- Appears at the top or near-top positions of Weibo feeds (including PC and official mobile apps).
- Technical note: Typically occupies the 3rd slot in "Recommended" or "Trending" sections for maximum visibility.
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Dynamic Ranking Algorithm
Weibo's ad engine determines placements based on:- Social connections (e.g., follower relationships, interactions)
- Content relevance (user interests/tags alignment)
- Popularity trends (real-time engagement metrics)
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User Experience Safeguards
- Single-exposure rule: Each promoted Weibo appears only once per user.
- Natural scrolling: Ads refresh organically with feed updates, avoiding fixed positioning.
- Daily frequency capping: The system limits ad exposures per user daily (algorithm-controlled thresholds).
Super Fans Focus Key Advantages
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Massive Reach
Broadcast brand messages to both followers and potential customers, tapping into Weibo's user base of hundreds of millions (431M MAU / 190M DAU). -
Precision Targeting
Identify ideal audiences through multi-dimensional filtering:- User attributes (demographics, interests, behaviors)
- Social connections (follower networks, interaction patterns)
- Real-time intent signals
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Amplified Engagement
Ads gain organic social amplification after initial delivery:- Secondary exposure via reshares/comments
- Algorithmic boosting for high-engagement content
- Viral potential across follower networks
Super Fans Focus Billing Model
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Flexible Bidding Options
Advertisers select bidding methods aligned with campaign objectives：Bidding Type Description Billing Trigger CPM Cost per Mille Every 1,000 impressions in user feeds CPE Cost per Engagement Valid engagement actions: - Retweeting
- Link clicks
- Following accounts
- Content saving
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Pricing Safeguards
- Minimum bid: Cannot fall below platform floor price
- Spend control: Actual cost never exceeds your bid
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Budget Management
- Daily budget cap: Set fixed daily spending limits
- Auto-pausing: Campaigns suspend when budget depleted
Super Fans Focus Account Registration Options
Super Fans Focus Account Activation Workflow
Our Services
One-on-One Dedicated Support: Our company's dedicated optimization specialists provide full-process one-on-one telephone support, including assistance with optimizing scripts, creative content, and other informational materials.
Data Analysis Services: Professional data analysts deliver regular, specialized data analysis reports to clients.
Timely Data Updates: We provide daily, weekly, and monthly reports, along with real-time analysis and summarization of conversion data, to adjust and optimize marketing strategies.
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